THE IDEA ~
This project is my personal favourite and also known to me as my thesis project. Atrevida Accesorios began with the question "How do Latin Americans engage with luxury fashion?" This question was answered with much research and manifested itself as a campaign for an original, artisanal, luxury accessory brand.
Created by a Latina, for Latinas, Atrevida Accesorios pays homage to Latin American culture, bringing to light what it means to be Latina.
The Campaign ~
Using my own collection of artisanal accessories, I directed, photographed and designed original content for my campaign. The campaign elements include a website, a Facebook page, and an Instagram account, along with promotional materials such as billboards, posters and magazine ads.
Brand Guidelines ~
Detailing logo development, product photography, typographic treatments, advertising design and more, this set of brand guidelines describes the mission and visual identity behind Atrevida Accesorios, both in English and Spanish.
Photography ~
As a luxury brand, curating a unique photographic style for Atrevida Accesorios was a challenge. I aimed to create imagery that highlighted the stunning detail of the brand's products, while using props and symbolism that allude to Latin American culture.
The goal was not only to inspire nostalgia but to encourage Latinas to be proud of their roots, without losing the aspirational qualities of a luxury brand.
Brand Image ~
Adaptable branding elements were essential when designing versatile yet cohesive promotional materials. Consistent use of imagery, language(s), and typography allowed for a strong brand reputation across all brand touchpoints including billboards, print ads, social media and of course, the brand's custom e-commerce website.
Social Media Marketing ~
Facebook and Instagram were a key platforms in the execution of this campaign. These channels were used to build brand awareness, provide product information and of course, spread the Atrevida attitude. Product shots, ambassador selfies and behind the scenes images gave followers an exclusive glimpse into a world of artisanal, latin luxury.
