To celebrate the Ontario debut of the Aston Martin DBS Superleggera Volante, Aston Martin Toronto called on bespoke tailor Mike-Paul Neufville of Mike Paul Atelier to merge the worlds of cars and fashion into one. The result: a custom suiting experience for the individual purchasing the highly-anticipated luxury car.
This one-of-a-kind partnership required a unique approach to high-end branding and event promotion. Original fabric cards and a swatch box were designed to create a truly exclusive client experience. As for the car's unveiling, a save the date card was designed for Mike Paul Atelier's clientele, along with an official invite to both the event and its following reception.
Photography by Neil Watson