THE CONCEPT
Progear is a utilitarian fashion brand, born out of a need for practical yet urban-style clothing tailored to Chilean youth during a time of political unrest. For this university group project, my team and I were asked to conduct international market research to design and promote an original fashion product. Our assigned market: Chile.
our solution
We were inspired by the strength and unity of Chilean youth and students during the politically-charged protests that were occuring in 2020. It only made sense to create a versatile product that students could wear on a daily basis but could also double up as protective gear outside of the schoolyard. With this in mind, we designed military-inspired vests with practical, protective features that offer the freedom to support their movement with minimum risk. 
Progear's practical features, pro-Chilean branding and youthful design unify our product the way our Chilean consumers unite for their country. Bold and loud, our mission is to uplift and support our consumers voices, giving them the necessary attire to be active participants of Chile's political future.
