A contemporary, community-engaging rebrand created for Toronto's very own Waterfront BIA. This rebranding proposal consists of a revamped visual identity with corresponding moodboards, seasonal colour palettes, stationary mockups and more, designed to bring the waterfront to the forefront.
Curated with community in mind, social media graphics and merchandise highlight a diverse and vibrant atmosphere unique to this BIA. Inspired by the waterfront's welcoming cultural hub and refreshing environment, brand imagery showcases existing landmarks to evoke a sense of rediscovery and familiarity for all community members including businessowners, tourists and residents alike.
Welcome to your Waterfront.
This project was created for Mike Paul Creative Group. Logo, and watermark designed by Michael Breen.